The Toys That Built America

During World War II, a naval engineer accidentally creates an iconic spiral toy that walks downstairs. At the same time, an engineer is trying to invent a synthetic rubber for the war effort and instead creates a strange putty that becomes another world-famous toy.

After passing on the biggest deal in toy industry history, Mattel President Ray Wagner finds himself a step behind former colleague-turned- rival, Bernie Loomis. Loomis leads a small-town toy company to record heights and revolutionizes the entire action figure market. But Wagner refuses to back down and steals a page from Loomis’ playbook to create the next blockbuster toy that will put Mattel back on top.

This season turns the lens on an exciting new selection of bold visionaries and creators behind history’s biggest-selling toys, games, and action figures as they build billion-dollar empires against the backdrop of a changing world in the 20th century.